E-commerce sites follow specific principles when displaying products. One business may choose to make their product shelves interactive, while others may favour a simple brochure. The website’s aesthetic requirements are among the deciding factors you need to consider in terms of product displays. But, such factors should not hinder you from coming up with streamlined and optimised product pages and categories.
Online marketing experts, such as Digital Cherry, explain that product displays have significant effects on conversion rates. This is why you should periodically check your shelves, dust off the cyber-cobwebs and rearrange the products.
Here is what you need to keep in mind during one of those revisits:
Limit the Choices
Too many products on one page overwhelm customers, as excessive choices could lead to indecision and pressure. These factors usually cause customers to abandon their shopping carts. Instead, focus on well-chosen items and put them on the front display.
Use Good Photographs
Pixelated photographs and subjects under poor lighting conditions can make your customers lose interest. They can even give an impression that your business is not professional enough to provide your customers’ needs. Invest in an imaging professional who specialises in product photography.
There are products that need demonstration. Other than using static images, use videos that will exhibit the features of the items you are selling. Videos can up your business’s conversion rate by providing your customers with an almost actual feel of your products. Videos work best for mechanical devices and consumer electronics, such as kitchen equipment, laptop computers and smartphones.
Create a Sense of Urgency
You have the images and the videos. All you have to do to complement them is write the pitch. Your marketing copy should create a sense of urgency; it should make your customers realise that they need your product. For instance, instead of simply saying “Buy our smartphone”, you can be creative and convincing by saying, “Helps navigate tricky roads, sends emails and more. Limited supply only.” It is in the marketing copy where you can convince customers that they are missing out on something.
These are only some of the things you need to think about when staging your products online. Consult an e-commerce specialist if you find some aspects quite difficult to manage.Read More »